5+ Best Mailchimp Alternatives to Crush Email Marketing in 2023

Looking for the best Mailchimp alternatives? You’re not alone. Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all eCommerce companies.

Mailchimp’s pricing plan can quickly go from affordable to expensive once you start building extensive marketing campaigns that use tools like advanced segmentation and send-time optimization.

mailchimp pricing as of august 2019

Plus, while Mailchimp offers a free plan, they don’t offer support for the free plan, so it’s not a good choice if you may need help getting started with email marketing.

Luckily, there are a lot of alternatives that offer even better tools (like more comprehensive A/B test reporting), unlimited emails, and are cheaper than Mailchimp.

So, how do you know which is the best alternative to Mailchimp?

Some key features to look for as you shop around for Mailchimp alternatives include:

  • Ease of Use: Choose an email marketing service that’s easy to use and conveniently integrates into your lead generation tools.
  • In-depth Reporting: Go with a platform that lets you adopt a data-driven approach. Don’t even consider any Mailchimp alternatives that don’t offer detailed performance reports that let you access the strengths and weaknesses of your campaign.
  • Pricing: If you’re a small business that’s just getting started with email marketing, you might want to find a free email service provider and then scale as you grow.
  • Customer Support: Lack of support is one of Mailchimp’s biggest drawbacks. Other alternative services offer excellent support by email, live chat, or phone.

Now that we’ve got that out of the way, thinking of making the switch to another email marketing platform?

Read on to see our list of the best Mailchimp competitors.

1. Constant Contact

constant contact is one of the best mailchimp alternatives

Constant Contact ranks number one on our list of the most popular Mailchimp alternatives. The platform offers a lightweight, user-friendly interface that meets the needs of both big business and “mom and pop” operations.

With plans starting at $20 a month, Constant Contact is also one of the most affordable email marketing solutions on the market. Some of its top features include:

  • Built-in heatmap tool that shows which parts of your email attract the most attention from readers.
  • In-depth campaign activity reports, including unsubscribes, bounce rates, and inactive readers.
  • Email editor with fully customizable templates, content, and promotional ideas designed to ensure your email marketing campaign launches smoothly.
  • Customizable email signup landing pages to grow your email list.

Constant Contact also offers highly-rated support with every plan, so you can easily get help in case you have any issues getting started.

You can also integrate OptinMonster into Constant Contact and create engaging opt-in forms to grow your mailing list using beautiful designs, behavior-tracking technology, and a number of other smart tools to help generate high-quality leads.

Best of all, Constant Contact offers a generous 60-day free trial, so you can get started for free today with no risk.

2. HubSpot

hubspot email homepage

HubSpot combines the power of CRM software with email marketing. If you’re looking for an email builder and a CRM that will help you track your leads and performance, HubSpot has you covered.

HubSpot’s email marketing works for all content creators, but its focus is on businesses. It comes with an easy-to-use drag and drop email builder and several email templates to help you design beautiful emails, no technical skills required.

The email marketing comes with HubSpot’s free plan, but you’ll need to subscribe to a premium plan to remove branding and access additional tools. These start from $45 a month and include access to HubSpot’s entire Marketing Hub.

With HubSpot, you can:

  • Create emails in minutes with an intuitive drag and drop editor
  • Customize branding and calls to action
  • Segment email lists
  • Schedule email send times
  • Optimize campaigns with A/B testing
  • Keep track of email performance with advanced analytics
  • Integrate with hundreds of plugins and apps
  • Automate features and update information with HubSpot’s CRM

HubSpot’s email marketing is part of their Marketing Hub, a software with multiple marketing tools such as form builders, a CRM, and live chat. Instead of having dozens of plugins and subscriptions, HubSpot offers everything you need in one place.

3. Brevo (formerly Sendinblue)

Marketing Automation Tools - Brevo
If you’re looking for a powerful email marketing tool with minimal startup costs, check out Brevo (formerly Sendinblue). Unlike Mailchimp and most other Mailchimp alternatives, Brevo gives free users an unlimited number of contacts.

If you’re growing your first email list or sending personalized emails to specific segments of your customer base, Brevo’s free tier can help you roll out your initial email marketing campaign. On the free plan, you can send up to 300 emails per day. And you can scale it as your mailing list grows (Premium packages start at $25 a month), so you’ve always got room to expand.

Brevo features include:

  • Marketing automation workflows, autoresponder campaigns, and send time optimization.
  • Powerful segmentation tools for creating more personalized marketing campaigns.
  • In-depth campaign reports, including real-time stats, heat mapping, and A/B testing.

All in all, Brevo is perfect for anyone who wants the benefit of Mailchimp’s reporting tools without having to pay Mailchimp’s premium prices.

You can even integrate Brevo with OptinMonster for an even more data-driven approach that combines stellar lightboxes and popups with advanced tracking tools that give you more insight into the needs and expectations of your visitors.

4. Drip

drip email marketing service

If you took Mailchimp’s powerful email marketing tools and build them on a platform designed for eCommerce, you’d get Drip.

Ideal for online businesses, Drip offers the perfect mixture of email marketing and lead generation. It comes equipped with all the innovative mailing tools, like intelligent automation workflows, campaign reports, and drag and drop email templates.

But that’s not all. Drip also comes with built-in eCommerce tools to help you maximize conversions and boost revenue. All starting at $49 a month.

With Drip, you can:

  • Monitor conversion rates more effectively, so you know what is and isn’t working in your email campaign.
  • Build comprehensive, custom-tailored conversion reports.
  • Boost your open rates and click-through rates with easy split tests.
  • Use on-site visitor behavior to segment your mailing lists.
  • Integrate with marketing tools like OptinMonster to create an all-inclusive lead generation/email marketing campaign.

Oh, and did we mention that Drip is free as long as you keep your mailing list under 100 subscribers?

Drip even lets you create individualized touchpoints based on how visitors interact with your eCommerce store. That means you can send custom messages to first-time visitors, cart abandoners, and anyone else who’s performed a specific action on your website.

Want to grow your email list with Drip? Check out this post on how to make a Drip popup for your website to increase subscribers.

Click here to get started with Drip today.

5. Moosend

moosend email service provider

If you’re looking for an affordable Mailchimp alternative that comes with all of the email marketing tools you need for your small business, then check out Moosend.

Moosend offers a forever-free plan that lets you send unlimited emails to up to 1,000 subscribers. After that, the Pro plan starts at only $8 per month which includes advanced features like transactional emails and landing pages for lead generation.

Moosend features include:

  • Drag and drop email editor and 70+ email templates
  • Easy list segmentation for sending targeted emails
  • Built-in A/B testing, heatmaps, and email analytics
  • Behavioral analytics to learn more about your subscribers
  • Subscription forms and popups to capture email addresses

In addition, you can use powerful marketing automation workflows to put your campaigns on autopilot. You can choose from ready-made automation recipes or create your own, no coding required.

For eCommerce businesses, Moosend also comes with AI-powered product recommendations. This feature will help you boost sales by sending smart product recommendations based on your subscribers’ previously viewed products and purchases.

Click here to get started with Moosend.

6. AWeber

aweber email marketing service alternative to mailchimp

Are you running a small or medium-sized business and need a powerful marketing tool that can take care of your email and lead generating needs? If so, AWeber is the platform for you!

Starting at $19 a month, AWeber allows you to create custom-tailored email marketing campaigns for your brand awareness, customer engagement, and content marketing campaigns. It also comes with a number of other great features, including:

  • Dozens of mobile-responsive designs you can use for kickstarting your email campaign.
  • Extensive campaign reporting for adopting an effective data-driven approach.
  • Autoresponders and marketing automation tools that are more beginner-friendly than Mailchimp and other email marketing platforms.
  • Integration with popular marketing tools, including OptinMonster.
  • WordPress plugin for creating drag-and-drop customer forms.

Overall, AWeber is an excellent tool for eCommerce companies looking to take their business off the ground. When combined with OptinMonster, AWeber becomes a powerful lead generation tool fully capable of adding some bulk to your mailing list.

Click here to get started with AWeber.

Finding the Right Email Marketing Platform for You

Choosing the perfect email marketing software isn’t rocket science. Above everything else, it means finding a platform you’re comfortable working on.

Whether that platform is Mailchimp or one of the five alternatives mentioned in this article, be sure to choose a solution that’s convenient and easy to use.

What if you still prefer Mailchimp over its competitors? No worries! OptinMonster integrates with Mailchimp as well, making it easy to collect high quality leads through on-site customer engagement.

Some users have asked about why they would need both Mailchimp and OptinMonster together. For more details on this, read this post on OptinMonster vs. Mailchimp and which is better for lead generation.

Pressed for time? No worries. Just check out this resource on the best white label email marketing tools to get your email marketing strategy set up for you!

In fact, no matter what platform you go with, OptinMonster can help you multiply your leads while doing half the workgo sign up today. ?

Brandon Harville is a content writer who specializes in Inbound Marketing and Consumer Behavior, and how it all ties into eCommerce. When he’s not writing and learning about the latest MarTech developments, he likes to spend his time hiking and watching YouTube cooking videos.


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  2. Hm, it seems to me that the information about Mailchimp pricing is a bit outdated. I’m looking for more information on affordable ESPs as Mailchimp has gone and made their plans difficult. I’m surprised to see Drip here as I’m not sure it’s very popular. And do you have any opinion on Mailerlite? Either all of my friends are fans of this service or it’s really getting more popular around the globe.

    1. Jacinda Santora
      Jacinda Santora August 7, 2019 at 6:47 am

      Thanks for the heads up on the image for the pricing! 🙂

      Drip may not show up in market share comparisons with other email marketing solutions like Mailchimp since it’s classified as a marketing automation service in many places. It’s seen quite a bit of growth since 2017 (we actually use Drip here) and it’s an extremely powerful email marketing tool.

      But, more about Mailerlite! We cover them in our list of the best email marketing automation tools—they’re #5.

      1. Glad I could be of help. Thanks for your reply — i now see that about Drip. I’ll read your article, check out Mailerlite to see why friends are fans of this service and will check out some of the other ESPs in the list as well to see what suits best. Many thanks for the information.

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